In recent years, people's pursuit of quality life has brought about consumption upgrades, consumers' sensitivity to price has decreased, and brand, quality and emotional experience have become more concerned. Wu Xiaobo, a financial writer and founder of the “New Chinese Goods Intelligence Project”, said that with the 1980s and 1990s becoming the main consumer, the aesthetics of consumption has also changed. It can be seen from the fiery heat of original and local products in recent years, especially the unique “Mesh Red” of the Forbidden City Wenchuang products in China, which are all due to the increase of local identity and the resurgence of classics.
According to the "2018 Internet + China Brand Development Report", compared with the total station consumers, the proportion of young people aged 16-25 in Chinese brand consumers is 4% higher than that of the whole station. Youth represents the future of the consumer market, Chinese brands It is becoming more and more popular among young users, and there is ample room for sustainable growth. "2019 "New Domestic Goods" Consumption Trend Report" shows that the amount of orders for Chinese branded goods in 2017 increased by 3% over the international brand, and the sales of orders sold increased by 7% over the international brands; the Chinese branded goods in 2018 The amount of orders placed was 14% higher than that of international brands, and the sales volume of orders was higher than that of international brands by 8%. Among them, the town youth and urban youth are the main people in the new growth point of consumption.
For Chinese home furnishing brands, consumers pay more attention to product quality, and young people have become a new growth point for consumption. How to seize the “national tide” and create a continuous growth point of “new domestic products” has become the key. According to industry analysts, smart homes will become a good breakthrough in the future. Recently, "New Chinese Goods, New Intelligence" - 2019 Home New Domestic Product Summit Forum and the Launching Ceremony of the New Chinese Goods Intelligence Project was held in Beijing Square. The new Chinese goods alliance brand Hengjie Sanitary Ware, left and right sofas, and Aopu home joint power The event was supported by the National Federation of Industry and Commerce Furniture and Decoration Industry Association and the Shenzhen Furniture Industry Association to discuss the future prospects of smart homes.
At present, in the field of home, all kinds of smart homes are emerging, including smart speakers, smart door locks, smart kitchen appliances and so on. In the "New Chinese Goods and Smart Life Design Exhibition", Hengjie Sanitary Ware's "Jia Ya Shuangquan" Q9 smart toilet, "Gao Xuanfei" Zhenyi bathroom cabinet and other products, the integration of Chinese traditional cultural elements and technology intelligence, will Chinese aesthetics has given contemporary trends and attracted many viewers to stop. In addition to Hengjie's focus on smart toilets, Aopu is also concerned about intellectual life. Even Dongyi Risheng, a home improvement listed company, is gradually transforming into a technology company to provide consumers with intelligent home improvement services.
According to the statistics of China's smart home equipment industry market prospects and investment strategy planning report released by the Foresight Industry Research Institute, in the Chinese market, the size of China's smart home market in 2016 has reached 260.85 billion yuan, and the growth rate exceeded 300 billion yuan in 2017. In 2018, the size of China's smart home market is close to 400 billion yuan. It is predicted that by 2020, the scale of China's smart home market will reach 581.93 billion yuan, a year-on-year increase of 20.8%. It can be seen that smart home may be a huge breakthrough in the innovation of “new domestic goods”.
Wang Ning, president of the Real Home, once said that electrical appliances and smart home products, as an important area for leading consumption upgrades, have become a hot spot for industrial development and capital chasing in recent years, in terms of e-commerce, traditional home stores, electrical stores and real estate channels. There has been a lot of development.
According to the "2019 China Smart Home Development White Paper", China's smart home market ranked second in the world in 2018, reaching 6.532 billion US dollars. However, the problems of homogenization and uselessness are becoming more and more prominent. The practical functions of innovation and convenience have become key points. Product features and individuality innovations have become issues worth considering in the future.